Publicis Beehive, the full-service ad agency from Publicis Worldwide, has won the creative mandate of Chinese e-commerce fashion brand Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.

Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. It allows users to shop through multiple products that are trendy and fashionable and available at unbeaten prices.

Commenting on the partnership and the launch of the brand in India, Aviva Wu, Marketing Director, Club Factory said, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets where we operate. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

Paritosh Srivastava, COO, Publicis Beehive, said, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular and regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”

Club Factory recently announced Bollywood actor Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors. The two together star in a high-decibel brand campaign that has been executed and conceptualised by Publicis Beehive. The film portrays the broad range of products available on the platform and how users can own these trendy and factory priced brands at just the click of a button.

Shyamashree D’Mello, ECD and Head of Creative Services, Publicis Beehive, said, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chhillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”

The film has been launched on various digital platforms and has been receiving some rave reviews from the viewers. It has already surpassed 24million views on Youtube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor and print.

The TVC:

Credits:

Client: Club Factory

Client Team: Aviva Wu

Agency: Publicis Beehive

MD & CCO: Bobby Pawar

MD: Srija Chatterjee

COO: Paritosh Srivastava

Creative Team: Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar, Shreyas Shetty

Account Management: Smita Das, Khushbu Hisaria

Account Planning: Binita Tripathy

Production House: Prodigious

Production Team: Vandana Watsa, Anup Das, Andalib Patel, Sajid Shaikh

Director: Karan Kapadia

Resource: http://bestmediainfo.com/

This Week In Science History: Marie Curie Dies

In its obituary for Marie Curie, who died on July 4, 1934, The New York Times wrote: “Few persons contributed more to the general welfare of mankind and to the advancement of science than the modest, self-effacing woman whom the world knew as Madam Curie. Her epoch-making discoveries of polonium and radium, the subsequent honours that were bestowed upon her – she was the only person to receive two Nobel prizes – and the fortunes that could have been hers had she wanted them, did not change her mode of life.

“She remained a worker in the cause of science ... And thus she not only conquered great secrets of science but the hearts of the people the world over.”

Born Maria Sklodowska in Warsaw, Poland, on November 7, 1867, Marie Curie became the first woman to win a Nobel prize and, as The Times noted, at the time she was the only person to win the award twice.

In 1891 she went to Paris and studied at the Sorbonne, where she was recognised in physics and mathematics. She met Pierre Curie, professor in the School of Physics, in 1894 and they were married the following year. She succeeded her husband as head of the physics laboratory at the Sorbonne, gained her Doctor of Science degree in 1903, and following Pierre’s death in 1906 took his place as professor of general physics in the Faculty of Sciences. It was the first time a woman had held the position.

The Curies built upon the work of French physicist Henri Becquerel, who in 1896 had been investigating X-rays, which had been discovered the previous year.

According to Nobelprize.org, “By accident, [Becquerel] discovered that uranium salts spontaneously emit a penetrating radiation that can be registered on a photographic plate. Further studies made it clear that this radiation was something new and not X-ray radiation.”

The Curies took Becquerel’s work a few steps further. Marie was studying uranium rays and found they were not dependent on the uranium's form, but on its atomic structure. Her theory created a new field of study, atomic physics. She coined the phrase "radioactivity”.

Marie and Pierre worked with the mineral pitchblende, a form of the crystalline uranium oxide mineral uraninite, which is about 50 to 80% uranium. Through this research, they discovered the radioactive elements polonium and radium. In 1902 the Curies announced that they had produced a decigram of pure radium, demonstrating its existence as a unique chemical element.

In 1903, Marie and her husband won the Nobel prize in physics for their work on radioactivity. In 1911, Marie won her second Nobel, this time in chemistry.

By the late 1920s her health was beginning to deteriorate. She died from leukaemia, caused by exposure to high-energy radiation from her research. The Curies' eldest daughter Irene was also a scientist, and also won a Nobel prize for chemistry.